Building the Funnel for Your Science Marketing & Event Strategies: A Pharma Marketing Breakfast at CPhI North America | CPhI North America

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Building the Funnel for Your Science Marketing & Event Strategies: A Pharma Marketing Breakfast at CPhI North America

Location: E353b

Date: Thursday, May 2

Time: 9:00am - 12:30pm

Vault Recording: TBD

Is your lead generation pipeline missing a comprehensive event marketing component?

C&EN Media Group is expanding its meetings to bring the science marketing event to CPhI North America, in conjunction with Informa. Join us for our third event, designed specifically for the unique challenges of pharma marketers, where we’ll learn how to generate real ROI through event marketing strategies. Add new energy to your events that will make real connections – and get leads.
Light breakfast will be served. All attendees are also invited to Informa’s PharmaQue lunch at 1:00 pm on the show floor.
See below for the full agenda.

9:00 am - 9:20 am - Breakfast & Opening Remarks

9:30 am - 10:00 am - Starting from the Top: Best Practices in Scientific Storytelling
What can storytelling show us about event marketing? Engagement. Join a journalist and editor discussion on the stories scientists are most eager to read and share. Plus, get tips on how to prep your subject matter experts to speak with the media.
Lisa Jarvis, Senior Correspondent, C&EN
John Kang, Director of Scientific Communications, HDMZ
Moderator: Raj Mukhopadhyay, Executive Editor, C&EN BrandLab

10:05 am - 10:35 am - Event Content That Sells
As your target gets to know your business, their up-close impression of you matters. Make sure it’s a lasting one and use events with compelling content to distinguish what you offer from your competition. Get expert tips on how to truly engage and inform attendees and potential prospects at events to influence and generate real ROI.
Speaker: Lauren Laino, Founder & CEO, Amplified Event Strategy

10:35 am - 10:50 am - Morning Break

10:50 am - 11:25 am - Unleash the Potential of Your CRM: How to Turn Contacts Into Customers
As prospects filter through your funnel, how many of them are really sales-ready? And what happens to those that are not? In this session, we’ll discuss why your CRM could be your most powerful (but underused) marketing asset. Plus, you’ll learn three proven lead nurture strategies using content to convert more contacts to customers.
Speaker: Paul Avery, Managing Director, BioStrata

11:30 am - 11:50 am - Success in Action: Case Study Presentation
Don’t believe content is king at each stage of your lead funnel? Hear directly from CG Life client ATCC as they walk through their event marketing experience – and benefit – of adding a more relevant and focused content component to their event strategy.
Speaker: Delphine Caraguel, Senior Manager, Marketing, ATCC

11:55 am - 12:20 pm - Round Table Workshop Activity
Drive home key takeaways with a focused discussion and Q&A with speakers on specific pain points for event marketers.

12:20 pm - 12:30 pm - Closing Remarks